Gone are the days when price was the only deciding factor for hotel guests. Today, travellers prioritize experiences that nurture their well-being. Hotels can cater to this shift by offering premium services and facilities. But in a crowded market, standing out requires an extra edge. Here’s where colour psychology comes in. By choosing the right colour scheme, hotels can subtly influence guest emotions and create a brand identity. This blog dives into the power of colour and how hotels can leverage it to craft a memorable guest experience.